Marketing Information, Yucatán Is Murder:
A strong marketing campaign to mystery and independent bookstores, regional chains and online sellers is planned for September through December, 2015, and continuing through the following year. Major trade reviewers will be provided galleys.
Nontraditional sources, such as mystery book catalogues, direct mail, e-mail, Facebook and LinkedIn and others, will be pursued aggressively.
The book will be previewed in an author event at the Murder on the Beach Bookstore, in Delray Beach, FL at 7:00 p.m. on September 18, 2015. The book will be debuted at the Bouchercon conference in Raleigh, NC (Oct. 8-11, 2015), at which Dirk will be a panelist and a one-quarter-page ad will be appearing in the program book. After that, author events or bookstore visits are being planned for the following cities or areas: North Carolina, Atlanta, Charleston (SC), Washington DC and southern Maryland, Baltimore, Philadelphia, New York and suburbs, Connecticut, Providence (RI), Boston and selected towns in New England, and then Ohio and Chicago.
After returning to Miami, Dirk Wyle will have additional events there and in other Florida cities. For every one of his books, Dirk Wyle has appeared extensively in Florida on behalf of his books, appearing at bookstores, libraries, book clubs, Rotary clubs and writers groups. Additionally, he appears at conferences such as Bouchercon, SleuthFest, the Mystery Writers of America (Edgar Symposium & Banquet), and exhibits and sells his books at national scientific meetings such as the Neuroscience Society, Experimental Biology and the Society for Cell Biology. The Series enjoys strong support in the biomedical research community as well as the mystery community.
Dirk Wyle has appeared on radio and television. He can speak knowledgeably and spontaneously about the Yucatán (tourism, cultural tourism and history) and on recent advances in biomedical science.
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